SEO Basics

Some very basic things to consider when you market your website that will have an organic impact in the search engines.

Create quality/relative/specific content – Content is King and Queen – it is the most important component of your website.

Target relevant search phrases – Keywords and their meaning remain the primary input search engines use to deliver answers to users (while other inputs such as location data and app integration are on the rise).

Freshen your content – that’s right you need to interact with your website – let the world know what’s new – what’s changed – give them a reason to come back and give Google a reason to re-index you.

Link Building – The process of getting other websites to link to your website.

Competitive analysis – identify your potential SEO competitors, Compare with your SEO competitors and Select your target keywords.

Reduce crawl errors – Review your Google Analytics report crawl errors and correct them.

Duplicate content – remove any pages that have the exact same content

Local optimization – A local business listing is an online profile that contains your business name, address, phone number, and other details. There are websites and directories on which local business owners are allowed to create free business listings. Some you may already have heard about include Google Business, Yelp, Bing Places and more depending on your industry.

International targeting – International SEO is the process of setting up your website so that search engines can easily identify which countries you want to reach and what languages you use for business.