Are you getting lots of website traffic but not lots of sales? Are people coming to your website, but not doing anything when they get there? Yes? Ouch! You work way too hard to create valuable content that brings visitors to your website to have them leave without taking action. You need to turn blog […]
Every website needs a contact page. When designing a new website at some point you’re going to to have a conversation about how prospective clients and customers are going to take the next step and contact you. In this conversation, you’re going to need to address things like: Should I include a contact form on the contact page? […]
Graham the Stoveman came to us a few years ago when he decided it may be a good idea to build a website for his Wood Stove Repair and Restoration business – we agreed! We collaborated to define his target markets and develop a strategy on how best to reach them. We put together images […]
When social media was first taking off and business owners figured out they could build a social media following by promoting their social networks on their WordPress websites, social media links, icons, and buttons were stuck in the header, the navigation, the sidebar, the footer, and even in the content. As social media has grown […]
One of the simplest ways to monetize your WordPress blog or website is by displaying ads from an established ad network. Ad Networks connect business owners and advertisers to publishers, blogs, and websites that want to show ads. The network manages the selling of ads so you don’t have to. Google AdSense is an advertising […]
Google’s algorithm is constantly changing and evolving to give users the best experience. We hate to break it to you, but if you’re not on the first page of Google’s search results, you’re losing sales to your competitors. Did you know that 97% of consumers don’t click past the first page? (It’s probably not a […]
Every website owner, blogger, marketer, and WordPress website owner who is selling products, services, courses, or programs and building an email list cares about one thing: how to increase website conversion rates. As a result, you’ll find a huge number of blog posts, articles, and infographics touting “the best button color” and the “best call […]
Google Analytics is a powerful analytics service that provides reports on website traffic, page views, bounce rate, referral sources, user behavior, website conversions and goals, and more. This information is critical to the growth and improvement of your website, your ongoing marketing strategy, and the expansion of your brand. Google Analytics is by far the […]
Google’s algorithm considers brand names in anchor text. What does this mean? Anchor text — the text that people see when you post a hyperlink — should include brand names as well as search term keywords and words not associated with either brands or search term keywords. <a href=”http://www.your-domainname.com/services/service.html”>Anchor Text</a> There are plenty of options […]
When you’re getting ready to create a new WordPress website, one of the most important decisions to make is choosing a WordPress theme that fits your business needs. A WordPress Theme should be flexible and reliable, and won’t haunt you later if or when problems arise. You also don’t want to spend hours searching for […]
When talking about eCommerce platforms, some are hosted for you – like Shopify, BigCommerce, and Squarespace – with other platforms you choose the host yourself. There’s also another dynamic to consider when considering platforms. It’s the question of licensing. In this article, we take a look at the open source license and highlight why we […]
